创新供给激发消费活力

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e张连起\u003c/p\u003e\u003cp\u003e   今冬消费市场热潮涌动，不仅是季节性文旅的繁荣，更是我国消费市场持续升级、内需潜能加速释放的生动缩影。\u003c/p\u003e \u003cp\u003e  当前，体验式、沉浸式消费成为主流，冰雪运动从专业竞技走向大众休闲，与城市观光、民俗文化深度融合；国潮IP、非遗元素与消费场景的创新结合，既满足了品质追求，也增强了文化认同；全龄化、普惠性需求日益凸显，消费活力正加速向更广泛人群和地域渗透。以需求为导向、以融合为手段、以品质为核心的创新供给，正成为激活消费、牵引经济的重要动力。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e \u003cp\u003e  以融合创新持续创造新供给。打破产业与消费场景界限，系统推进“文旅+”“体育+”“数字+”，鼓励冰雪、康养与乡村生态、文化遗产、科技体验深度融合，发展全季、全龄、全域的融合型产品。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e \u003cp\u003e  以精准适配充分满足分层需求。建设更多普惠便民、贴近社区的消费基础设施和休闲项目。关注年轻群体对社交、个性、悦己的需求，培育潮流消费与兴趣消费。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e \u003cp\u003e  以品质赋能提升消费核心价值。推动国货品牌、老字号等对接现代审美与实用功能，打造高附加值商品，倡导可持续消费模式。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e \u003cp\u003e  冬日消费的暖流，映射出中国市场的深厚底蕴与创新活力。未来，以科技赋能场景创新、政策保障民生需求、产业融合生态重构为主线，\u003c!--SECURE_LINK_BEGIN_0--\u003e银发经济\u003c!--SECURE_LINK_END_0--\u003e、智能消费、绿色经济等新增长极释放潜力，“供给端提质”与“需求端挖潜”双向发力，将为经济高质量发展注入持久动能。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e \u003cp\u003e  (作者为全国政协常委、中国企业财务管理协会会长，本报记者杨昊采访整理) \u003c/p\u003e \u003cp\u003e\u003c/p\u003e\u003cp\u003e  《 人民日报 》( 2026年01月24日 05 版)\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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